The Challenges
In 2024 the Charity Commission for England and Wales found that the top 5% of charities in terms of turnover in the UK receive 88% of individual donations – a stubborn statistic that hasn’t changed significantly in the past decade. Even when demand for services grows, getting consistent, long-term term and non-ring-fenced funding can be challenging.
The Wave Project, a charity that helps young people overcome mental health challenges through surf therapy, explains that the cost of living crisis has only made this worse: “In general people’s ability to give has reduced and regular donors who have supported us for years are cancelling their donations. So many charities are now applying for each grant that we are all scrabbling around for the crumbs of the funding.”
It doesn’t help that with so many charities in the same boat, the competition for grant funding becomes fierce. To make matters worse, funders often want to put their money towards specific or new projects, leaving long-established and ever-more-necessary core services strapped for cash. Even being able to prove the impact of services doesn’t always help when you compete with big charities: “We’re regularly shortlisted for corporate partnerships and grants because of our impactful services and campaigning but we’re often unsuccessful because a big charity can provide celebrity involvement, greater audience reach, or more volunteering opportunities.” Explains Become, a charity that supports children and young people in care.
The challenges around money don’t end with funding. With costs rising across the board, it becomes increasingly difficult to meet spending needs. This has a ripple effect on staff satisfaction and retention.
Small charities are committed to paying staff and freelancers fairly but when sector-wide wage rises occur – like the recent jump in London Living Wage – it becomes very challenging to keep up and ensure staff are paid a competitive wage.
“We lack departments for things like HR and IT so we have to navigate that alongside delivering our direct work supporting service users. Some roles get stretched to encompass what these departments would do, or we try to outsource expertise.” Say Chiva, a charity that supports children and young people with HIV.
With senior staff putting out fires left right and centre – often while fulfilling the roles of two or three departments – there’s barely time to think about personal development goals or dedicate time to learning new skills.
In this climate, long-term staff retention becomes difficult, and staff turnover means long-term projects can suffer.